It´s time we face it.
Candidates do not like to apply to postitions when companies advertise vacancies in a vacuum.
Often, companies do not state the name of the company or the salary range for the vacancies they advertise. Insted, they use words such as "Multinational Telecom Company", or "Magic Circle Law Firm" and are silent or vague when it comes to salary. This is often rooted in that companies, or their human resources consultants, want to attract the best candidates out there for the role, and prevent them from being too selective and only going for the leading names in the industry or the high-paying roles.
However, this policy tends to backfire.
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