We all see those rambling job descriptions (you know the ones) that some of our clients send us, and some of us even perpetuate the crime further by copying them word for word and posting them to the internet as an advertisements.

This is so wrong I’m not sure where to begin, but let’s start with the fact that an ad is a public promotion of some product or service, and while technically that’s what happened I don’t think it provides much promotional value to the position since it provides only some basic facts about the duties and required skills while leaving out the most important piece (yes, the story!) that will call candidates to action.

The story is the important piece to know and share with candidates as many people are potentially qualified for the job, but only a few will be interested (or qualified) based on the story. Of course the story can really be anything regarding career direction, success of the company or the tremendous challenge that lies ahead as long as you (the recruiter with the knowledge) can provide the information and showcase how this role impacts the candidate or how they can impact the company.