I recently had a candidate interview at a kick-ass agency. You would think she would be over the moon to be considered for this position. A nice raise, cool accounts, the prestige of her name on that business card. But, instead, she came away with a whole lot of questions.

I think sometimes hiring managers get very focused on this one candidate for this one job and they neglect to really give the big picture of what’s happening in the wider view of things. Are you pitching new business? What is the real focus moving forward? Are new senior level folks coming on board?

What she’s looking for is some assurance that her philosophy is the same as yours and some (as much as you can get these days) assurance that this is a long term relationship. Will you be bankrupt in six months? What are you doing to ensure growth and stability? What is my future there?

Make sure these topics are covered as well as the day to day activities and responsibilities. This might be one in a 200 person team for you but it’s a big change for this candidate and she wants to know her whole life is going to be better because of this choice.