Book Review: Career Distinction - Stand Out by Building Your Brand

Creating and managing your personal brand is essential for career success. Career Distinction: Stand Out By Building Your Brand, written by career coaching gurus William Arruda and Kristen Dixson, is a valuable resource for any professional who wishes to set him or herself apart from competitors. If you want to advance in your career, whether you are self-employed or work for a small or large company, the advice in this book can help you accomplish your goals.Career Distinction: Stand Out By Building Your Brand begins by guiding readers through the process of figuring out what their personal brand should be, and then provides practical tips for creating, communicating, and maintaining it. The authors explain creating and managing a personal brand is vital for career success in today’s highly competitive economy. They provide readers with sound, easy-to-follow advice on how to build and manage their own personal brand for positive career impact. Click here to read more.

Article by, Mary White, M.A., SPHR, training and career expert with Mobile Technical Institute and MTI Business Solutions ( Visit for small business marketing, PR, and operations advice, as well as an ongoing series of business book reviews. See for professional development tips and career advice.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

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