Obviously we've all blogged before as anyone reading this is a member of recruiting blogs. Blogging has been great for me so far for sharing insight between recruiters or posing questions to other experts. What about blogging with your candidates? I've tried to back door it where I go onto an ASCE blogging site, but they're usually not open to recruitment topics there and instead are talking about the safety hazards of the Aurora bridge, etc. ( I recruit civil engineers).
Recently, I've create a Google Groups account. We have it advertised on our employment page at http://www.wsdot.wa.gov/Employment, and it's open to anyone that wants to visit. In my work emails, I have been putting the link at the bottom with a somewhat catchy phrase to try to entice people to visit the page, but I am still not getting very many visitors. I'm wondering if any of you have been successful with hosting a blog site for potential employees and if so, what kind of techniques did you use? Some of the challenges that I am currently facing are the age demographics (most of our engineers are in their late 30s or 40s), google guidelines ( you have to be a member to comment on a post), Public Sector guidelines on "appropriate content", etc.
If any of you have been successful in this venue, I would greatly appreciate your input.