NetShelter Technology Media hired LAURA GAFFNEY as vice president, publisher network.

JOE SULLIVAN has joined StoreBoard Media as vice president, retail partnerships.

Moroch Partners named JERRIE VAN GELDER as managing partner. Van Gelder will serve as the Moroch lead for the national McDonald's breakfast business account and lead the McDonald's Field Activation Program.

Agency.com named JEREMY DALY as director of planning. Most recently, Daly was a partner and marketing director at Ogilvy New York, working with IBM globally.

AMY INTROCASO-DAVIS was named senior vice president of original programming and development for Oxygen Media. She comes to Oxygen from Bravo, where she was senior vice president of development and production.

PAUL KINGSFORD joined Forge Worldwide as creative director.

Kelliher Samets Volk named PETER VALLE as senior copywriter.

Toth Brand Imaging named JENNIFER MATIC as associate creative director on the Naturalizer account.

Wirestone named GEORGE SEYBOLD as project manager.

180 hired JOEL RODRIGUEZ as creative director at 180LA, working on the adidas account. Rodriguez joins the agency from Goodby, Silverstein & Partners, where he focused on all media and digital projects, working on Sprint, HP, Hyundai and Comcast.

90octane hired JENNY BACHNER as media specialist.

Rockett Interactive hired KATHRYN DYKES as media supervisor and CRYSTAL ZHENG as assistant media planner.

GABRIELLE WEINMAN was named group creative director at Ignited. She previously spent more than 15 years as creative director of interactive and relationship marketing at Team One Advertising.

Creative Search Media appointed STEVE PARKER as director of business development.

DENNIS JOHNSON was named director of communications for NFL Network.

ContextWeb added IRA CARLIN, former chairman of Universal McCann; ROBIN COOPER, vice president of advertising and business development for Kelley Blue Book; and SCOT MCLERNON, president of the Upstream Group, to its Advisory Board.

MITCHELL KREUCH was named vice president of east coast sales at MySpace. Most recently, Kreuch was regional vice president of sales at Yahoo.

DENNIS DONLIN is stepping down from Starcom MediaVest Group, effective April 1. Donlin is general manager and president of SMG's Planwork's division.

JANE OLSON was named senior vice president, marketing & brand strategy for Oxygen Media. Olson will oversee marketing, brand development, creative services and on-air promotion.

Deutsch Los Angeles hired JON RITT as senior vice president, design director.

ROY LEVENSON has been appointed vice president of finance at Rodale. Levenson joined Rodale from Barnes & Noble, where he was vice president of finance and operations.

REBECCA REGNIER joined FunnyOrDie as western sales manager for FunnyOrDie.com, ShredOrDie.com and BlueCollarOrDie.com.

Emarketing | Bridgeware hired MICHAEL BARBER as account manager and HOLLY SOMERS as account executive servicing the ACCO Brands account. BRIAN BENENE was named senior producer and DAVE HOFFMANN as copywriter.

Gas Station TV hired TODD RANKIN as vice president of Midwest sales and RITA PROCTOR as research specialist.

SCOTT FOWLER, manager of USATODAY.com, was promoted to director of advertising for the Chicago region.

Iris North America hired BRADFORD BRYEN as CEO for its North American offices. Bryen previously served as president of US Concepts.

Oddcast hired DAN WALD as evp, general manager to head up Oddcast's Media and Promotions division. He most recently served as evp of marketing for Promotions.com.

Guideposts promoted AMY J. MOLINERO to publisher; KRISTEN LACEY to associate publisher, marketing; CELESTE HAYES to New York sales manager; and BEN HUROWITZ to east coast sales manager.