As a part-time blogger I was intrigued by a recent article in the Business Journal about the death of the corporate blog. It seems that many of the blogs started by high-level executives have grown more dormant than the planning committee for Rudy Guliani’s inaugural ball.
Can anyone be at all surprised? I hope not. Even a short stint into the corporate world makes you realize that many companies are far too eager to find a panacea for all of their ails.
While I applaud these organizations for stretching their thinking and reaching out via these blogs, I also wonder how many of them really gave it much consideration. Actually, the death of so many corporate blogs reminds me of all of those corporate initiatives (you know, the ones with those catchy acronyms) that reached the same peril after they became too difficult, or worse yet, when companies realized that they were just a bad idea.
The lesson here is simple. Understand your mission, your goals, and your priorities, and then do whatever is needed to achieve them, even if it involves writing a blog.
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