Bank of America Starcom
Bank of America awarded its $230 million media planning and buying account to Starcom, following a review that began in December. The account will be staffed out of the agency's Chicago office, with some help from Boston. Starcom will work with BBDO, Hill Holliday, and other agency partners working on the bank's business.
vineyard vines Deutsch
Deutsch partnered with vineyard vines in a partnership which differs from the traditional client and agency relationship.
Various Accounts LevLane
Three philanthropy-related accounts, Bread & Roses Community Fund, Business Leaders Organized for Catholic Schools and Delaware Valley Grantmakers, tapped LevLane to handle media relations.
Giant Eagle In Review
Giant Eagle, a supermarket chain, placed its creative and media planning account, estimated at $20 million, in review. Incumbent The Richards Group will not defend.
Sidney Frank Importing Co. TargetCast tcm
TargetCast tcm was tapped to handle all media strategy, planning and buying for Jagermeister, Tommy Bahama Rum and Jacques Cardin Cognac, three Sidney Frank Importing Co. brands. Billings were not released.
Pearle Vision Critical Mass
Critical Mass was named interactive agency of record for Pearle Vision, a Luxottica Group retail brand. The agency will provide strategic, creative and development services.