So you’re the CEO of a company and you need to beef up recruiting. You can always take the easy way out and just pawn it off on recruiting or HR, but in this ultra-competitive landscape that’s unfortunately just not going to net you the best people. In today’s marketplace, where great candidates have options up to their eyeballs and are well-paid and well-retained, leaders need to ensure they are doing everything in their power to make sure their company is attracting all of the top candidates in their marketplace. Because in this marketplace, it’s not the person with the best product or best sales pitch that wins, it’s the team or company with the most talented and unified set of people that will win.

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