From my University of Chicago Alumni Magazine comes the following research article about four-year-college enrollment amongst diversity candidates. The lessons can be applied, as well, to recruiting.


When Dreams Aren't Enough: What Keeps High-Schoolers from College

Only 59 percent of Chicago high-schoolers who aspire to a four-year college actually apply--and fewer still enroll. In a three-year study released in March, SSA professor Melissa Roderick reports that many qualified Chicago Public Schools students, especially Latinos and African Americans, have trouble navigating their way to a postsecondary education that matches their capabilities. Among the underlying factors: weak high-school guidance, the rising cost of college, and a lack of information about financial aid:

http://news.uchicago.edu/news.php?asset_id=1297