Originally Posted on the Smashfly Recruitment Marketing Blog.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include how companies are utilizing social media, what happens during a social media hiatus, enacting change in your organization, measuring your recruitment messaging effectiveness, creating your own social recruiting strategy, the cost of hiring the wrong person and Craigslist growth in the recruitment ad space.
Here are the articles that peaked our interest this week (in no particular order), enjoy!:
I liked this piece on how companies are using Social Media. I especially like the stats on who controls the Social Media for the company as well as the examples of company’s social media guidelines.
If you stopped using social media, would anyone notice? Amybeth shared her blog and Twitter results after taking a week-long social media break. Her results show a great example of how different social media platforms react in bringing visitors to interact with your brand.
A straight-forward article on how to bring about change in your organization. Great list of tips at the bottom if you are in a hurry.
Authenticity: Assessing Whether Your Recruiting Messages are Effect... by Dr. John Sullivan (@DrJohnSullivan)
How do you determine if your social media and interviewing initiatives are successful? Dr. John Sullivan presents some areas to consider as well as a scoring system that can get you started. If you missed part 1 check it out here.
While Social Media is a huge opportunity in the recruiting space, it’s important to remember that there is still a lot to be learned and a good deal of growth in the space. Omowale rightly points out the error in just focusing on what’s working for other companies and creating your own social recruiting strategy.
Nice piece on the costs associated with being too hasty with your interview process and not hiring the right person.
While other recruitment advertisers are seeing growth stall, Craigslist is expecting an increase of 22% making it it’s biggest revenue generator. This is a trend to keep an eye on for recruiting.
Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at firstname.lastname@example.org.
About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly provides a recruitment marketing platform called WildFire that enables companies to easily launch and more importantly measure all their recruitment efforts on the web.