7 Best Recruitment Marketing Articles of the Week (5.1.10 - 5.7.10)

Originally posted on the SmashFly Recruitment Marketing Blog.


Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include how to stay ahead of other recruiters, 10 things you should be measuring for recruiting, a social media lesson from Boeing, why recruiters may hate job boards, an example of how a top retention program can cause problems, geo-location and your personal brand, social media ROI and a killer video on Social Media stats.


Here are the articles that peaked our interest this week (in no particular order), enjoy!:


Finding the Next Outlet for Recruiting Talent (Tips for Staying Ahe... by Geoff Peterson (@GeoffPeterson)


Presents outlets that you need to embrace now to recruit the next generation of talent. Includes links to a lot of great resources you can use to tap into these outlets.


Top 10 Things that are Seldom Measured and Analyzed That Should Be by Simon Meth (@SDCorpRecruiter)


Great List by Simon of 10 data points that you should begin collecting right now for your recruiting process. I steadfastly agree with points 1 & 2.


Boeing’s Social Media Lesson by Stephanie Clifford (@stephcliff) (courtesy of @Cheryl_Hilpert)


Nice Real Life Example of how responding customer negative feedback on Social Media can enhance your brand and create positive PR.


Why (some) Recruiters Hate Job Boards by Jeff Dickey-Chasins (@JobBoardDoctor)


Short article on common problems shared by recruiters about job boards. Totally agree with Jeff that job boards need to start showing recruiters the results that they produce for them to remain relevant.


Retention II by John Sumser (@JohnSumser)


Do you want to retain all your employees? John presents the great example of the federal government and how their great retention rates may cause problems as their employees being to retire.


Why Geolocation is Good for Your Personal Brand by Jessica Miller-Merrell (@blogging4jobs)


Really interesting take on Geolocation programs such as FourSquare and Godwalla and how they can affect (and more importantly enhance) your personal brand online.


Social Media has no ROI, the same is true for cars by Barry Hurd (@barryhurd) (courtesy of @mysensay)


Two good examples of why companies are reluctant to embrace SM (mainly due to a lack of understanding the capabilities)


(*Bonus*) Social Media Revolution 2 by Eric Qualman (@equalman)


You may have seen the 1st version of this but here is a revamped version. Some great Social Media stats as well as a pretty slick looking video! Love the line “The ROI of Social Media is Your Company will still exist in 5 years!”


Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com.




About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly provides a Recruitment Marketing Platform called WildFire that enables companies to easily launch and more importantly measure their job campaigns online.

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