Thanks to those who attended the panel I moderated at Staffing World last week in Orlando. I promised 20 more potential Points of Gravity for enhancing your company’s gravitational field in the market. Here those are:

1. College and trade school recruiting
2. Providing outplacement services
3. Contacts from trade association websites
4. Speaking at events attended by potential candidates
5. Mining social media sites
6. Sponsoring and/or participating in user or trade specialty groups
7. Partnering with continuing education providers
8. Press releases and being quoted in the media
9. Hosting content-rich workshops
10. Sponsorship of events that attract your types of candidates
11. Participating on your city or county Economic Development Council
12. Mining zabasearch.com and pipl.com
13. Attractive, value-added content on your blog
14. Hosting targeted happy hours
15. Marketing at churches and community centers
16. Direct mail campaigns
17. Micro-targeting of advertisements
18. Newsletters
19. YouTube channel with candidate specific videos
20. Networking groups

My new book, Sales Yoga: A Transformational Practice of Opening Doors and Closing Deals, can now be pre-ordered at a 20% discount.