AdsOnFeet - Recruitment Ads that Walk - Good Idea? Bad Idea? - SOON THIS AD WILL BUMP INTO YOU...

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Comment by Valentino Martinez on June 26, 2011 at 12:10pm

Walking recruitment ads may be bumping into you on the street; at the ball park; on the hiking trail, etc.

 

Is there now no end to the concept of billboards everywhere?  Here come the walking billboards.  Not that those haven't existed before, but these are high tech...coming to you on the small screen.  They may soon run in the local marathon.  Hell, they may soon follow you home.

 

Like or Unlike?  Please say why...

Comment by Tim Spagnola on June 27, 2011 at 8:30pm
Tino - I want to 'unlike' only because this makes me think of the scene from the Oscar winning documentary- The Cove. Not to offer a spoiler of any sort, but at the end an activist uses similar technology to get his point across. That said- if I pull into my driveway and look over my shoulder and I see a walking billboard behind me I will be very worried.
Comment by Sandra McCartt on June 27, 2011 at 8:53pm
Maybe we have just identified what a social media guru expert ninja really is.  Hangs it around his neck and follows you home.
Comment by Valentino Martinez on June 27, 2011 at 9:05pm

Tim/Sandra--my feelings exactly PLUS the dehumanizing dimension of having a fellow human being carrying the message for minimum wage, e.g., in Missouri I've noticed people waving signs for oil changes and financial services--some in costume...standing in freezing or sweltering weather.  I feel bad for them and unappreciative of the employer.

 

Respecting the "Made You Look" mantra marketers live and die by...this gimmick may hurt them in the long run.

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