If you are, you and/or your company might be on the bottom of the complacency circle, which tends to impact people and companies on both ends of the spectrum — when things are too good or when things are too bad. The result is the general acceptance of a temporary situation or state of being as if it is permanent, which means you won't be in a better position when times do change.
And they will. They always do. It's the only certainty.