Originally posted on the SmashFly Intern Blog.

I recently read a great article that discussed helpful pointers for people interested in strengthening the quality of their resume on ERE titled, Your Resume is Boring – And How to Increase Your Career Opportunities, by Dr. John Sullivan, a thought leader in the HR world. One of the greatest resume flaws Dr. Sullivan mentioned is that people tend to undersell themselves by minimizing their accomplishments and experiences. There are a few points Dr. Sullivan made that I would like to expand on from a recruitment marketing perspective.

1. Results or Accomplishments: All companies hire people to deliver results and if you don’t perform to at least minimum standards you won’t last long in your job. As a recruiter your job is to find the best people for each position. Recruitment metrics allow you to make job-posting decisions in places where your top candidates will be. The more top-quality candidates you are able to recruit, the more success you will have at delivering outstanding results.
2. Quantify Results in Dollars: You will be able save your company money and improve results if you know the most successful places to distribute your job ads. Isn’t that what company’s want, to be more productive while using less financial resources? With recruitment metrics you will be able to make these decisions.
3. Used Metrics: What else can I say about metrics? Metrics help prove the value you bring to your company. Recruitment metrics show that you are making the right decisions and that you can deliver results.

About the Author: Sean is a Marketing Intern at SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.