Building a “Recruitment Culture” in your organization
An important step in any recruiting strategy is to go beyond the typical employee referral program and build an internal Recruitment Culture. A Recruitment Culture is a mindset where every employee in an organization is responsible for helping to uncover talent every day. Referral bonuses or rewards are a primary tool but the mindset must be that it is in an employee’s best interest to work with the best talent available – and understand the role they can play in securing that talent. A Recruitment Culture dramatically increases the amount of people and hours involved in recruiting without hiring additional recruiting staff.
To be successful employees in an organization need to understand that because of their professional and social networks they can play a significant role identifying talent brought into the organization. Because these employees are not Recruiters and are doing the actual work in the area being recruited there is automatically more credibility than if the candidate were speaking with a Recruiter or HR Representative. Because the employee is doing the job the prospective candidate will be doing the employee can explain the work much more accurately and give an expectation of what it is like to work for the organization.
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