I promised more potential Points of Gravity for enhancing your gravitational field in the market to those of you attending today’s webinar. Here those are:
- College and trade school recruiting
- Providing outplacement services
- Contacts from trade association websites
- Speaking at events attended by potential candidates
- Mining social media sites
- Sponsoring and/or participating in user or trade specialty groups
- Partnering with continuing education providers
- Press releases and being quoted in the media
- Hosting content-rich workshops
- Sponsorship of events that attract your types of candidates
- Participating on your city or county Economic Development Council
- Mining zabasearch.com and pipl.com
- Attractive, value-added content on your blog
- Hosting targeted happy hours
- Marketing at churches and community centers
- Direct mail campaigns
- Micro-targeting of advertisements
- Newsletters
- YouTube channel with candidate specific videos
- Networking groups
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