In a world where there are so many interruptions to our daily routines and there are so many choices (especially for which recruitment agency to use) then referrals should be the thing which recruiters aim for.
I'm therefore still amazed how often recruitment businesses handle referrals poorly - or not at all!
A referral means that someone cares enough about your product,service and/or you to tell someone else who may benefit by using your product, service or from contacting you. This is the best and most cost effective form of marketing, so why would you not act upon this? (for example - work out your average cost for attracting a candidate who you register and then the cost of a referral!)
So, wheres the benefit in a referral?
What's the potential impact of not acting on a referral?
I'm not suggesting that referrals should get preferential treatment- not at all. Every candidate should receive a great experience/service. What I am saying though is, to look closely and consider what has gone on within that referral process. Who has been involved and therefore what is the impact of not acting.
Can you afford not to act on referrals. What are the benefits of referrals to your business?
This post was originally published on my blog www.alexonrecruitment.co.uk
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