Not too long ago cell phones were seen as an accessory. Most people carried them around for security or status. Kids of all ages longed for a cell phone to play games or download ring tones on, or to text friends. Over the past few years, the need for cell phones arose due to technological advances, as well as the social media phenomena of today.

When social media began its takeover on our world, many companies began to panic for they saw the potential repercussions on their businesses. Word of mouth can make or break many businesses. As a result, businesses blocked social media on company computers and began closely monitoring employee discussions.

However, it seems, these companies forgot how Smartphones allowed their employees to surf social media platforms during working hours. In fact, what companies failed to realize is how present social media has become on these phones. Networking on Twitter, LinkedIn, GoogleWave allows people to draw from a much wider base of information and knowledge than ever before, and in REAL Time.

Cell phones have therefore become one of the most important pieces of technology used in today’s business. Company branding, business to business, and business to consumer is taking place, globally, at all times, bringing our world to a more manageable map. This actually allows companies to become powerful entities in this global market, while saving money. These are all very important points in today's economy.

As technology changes and grows, so is the need for cell phones adapting technology, now and in the future, thus making them the most essential non-essential accessory of our today.