Competing for Talent with the Top Employment Brands

10.20.14 Top Employment Brands

ERE recently highlighted a list of the Top Employment Brands according to WilsonHCG, a recruitment outsourcing company. Their study considered multiple elements in their ranking system, including job board presence, candidate experience, and social media interactions of the top 100 Fortune 500 brands. When competing for talent, having an established and highly regarded brand in the mind of the job seeker can give an employer an edge over the competition. In case you're competing with these companies, we thought we'd take a deeper look into hiring activity at the top employment brands. 

Top Employment Brands

Of the companies listed, Whole Foods Market had the most demand during September 2014, with about 9,465 jobs posted online, according to data from WANTED Analytics. Starbucks had the second highest number of job ads. Food preparation and serving related jobs were most needed by the companies that have the top employment brands. Specifically, First-Line Supervisors of Food Preparation and Serving Workers were commonly sought after by these businesses. Shift Manager is the most advertised job title for this occupation. 

Most Advertised Fields by the Top 10 Employment Brands

10.20.14 Most In Demand Jobs By Top Employment Brands
SOURCE: WANTED Analytics

To gain an advantage when competing for talent, it's important to understand the market for the jobs your competitors are filling. You should know the level of demand and supply, likely hiring difficulty, and what competitors are offering candidates. To find this data we examined similar job ads. In regards to First-Line Supervisors of Food Preparation and Serving Workers, there are about 9 candidates per unique job ad. This demonstrates a lot of market pressure to find talent that fits specific requirements for this position. Furthermore, this job scores a 61 on our Hiring Scale, indicating that employers are likely to encounter somewhat difficult recruiting conditions when sourcing candidates. Our Hiring Scale measures supply, demand, location, occupation, unemployment rates, and salary to determine a score ranging from 1 to 99, with 99 meaning hardest-to-fill. 

To compete with established and well-known brands, evaluate your competition's job ads. What benefits and salaries are they offering? The median advertised salary in First-Line Supervisors of Food Preparation and Serving Worker job ads is $37,600. This is the advertised value employers include in their job ads to attract talent, not necessarily the compensation that is agreed on between employer and employee. In the Youngstown, OH metro area, the median advertised salary is somewhat higher at $44,850. If you are an employer filling this position in the Youngstown market, you may need your offered salary to be near this range to attract talent. If your salary is lower this may be a deterrent for potential candidates. 

Median Advertised Salary for First-Line Supervisors of Food Preparation and Serving Workers in Youngstown, OH

10.20.14 Median Advertised Salary In Youngstown, Oh
SOURCE: WANTED Analytics

What else would you recommend employers do to compete with highly regarded brands?

This article originally appeared on Analysis, a WANTED Analytics blog. 

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Ashley Zito Rowe writes for the WANTED Analytics blog, Analysis, and her wine blog, NJ Wine with Me. Ashley’s articles and insight have been featured on or cited by Forbes, HR.com, ERE, American Staffing Association, Philly.com, GetOutsideNJ, and Hometown Quarterly. She is also a Marketing Manager for WANTED Analytics, focusing on customer and social media engagement. When Ashley isn’t researching hiring trends or drinking NJ wines, she’s likely to be adventuring somewhere in NJ, painting something, or watching Disney movies.

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