Inside the Deluxe Corp recruiting department we are trying to put our best foot forward when it comes to our customers. What seems standard and routine to us can be a mystery to them. Let's admit it - when customers submit an application, they often feel like it went straight into a swirling vortex of the unknown.
In an attempt to give customers a true sense of what happens when we receive a resume, we created a video to help expose our typical process from beginning to end. We not only think they can handle the truth – we think they deserve it!
The best piece of advice I have for lessening the gap between the candidate and recruiter is to make a simple change in nomenclature – whenever you say, think, or write the word ‘Candidate’ – change that word to Customer. It’s a paradigm shift that has got to take place for us to be successful in today’s market place.
Every candidate (customer) has the power to influence our brand and they are talking about their experience with us more than ever before thanks in large part to social media: they have a quick outlet to share their complaints, criticism and praise with the world. I don’t know about you, but I would much rather have them sharing the fact that they were delighted with our service – EVEN IF THEY DIDN’T get the job!
Three tips to providing superior service:
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