One of the most common questions I’m asked (apart from “Are you British? Because those hyphenated names are always British“) is “How can I compete in (insert your favorite market category)? There are so many competitors!”

(And no, I’m not British).

Well…almost all market categories are crowded. Trust me, this is a good thing. This means that there is business to be had. Yet it’s true that a crowded market means that you can’t simply waltz in with a half-finished job site and 12 job postings, and then expect to succeed. Ain’t gonna happen.

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