Explore Some Effective Ways of Optimizing Instagram for the Search Engines

Instagram is a robust visual platform just right for digital marketers to leverage it to their advantage. It is quite obvious to someone who follows a multi-channel marketing stratagem that efforts to promote your Instagram account must not remain restricted to Instagram alone but must necessarily extend much beyond it.

As per https://online-sales-marketing.com, “Social and SEO interconnect but does social engagement affect SERP rankings? According to Social Media Week and Search Engine Roundtable, Google has officially said it does not use social media for ranking.  That said social engagement is a byproduct of quality content which in turn generates inbound links, mentions, lower bounce and repeat readers.” The fact is that search engines do care about these SEO signals. So let us discuss ways of optimizing your Instagram profile for boosting SEO.

Ensure that Your Profile Setting is Public

Instagram profiles by default are set to public. This implies that everybody could have easy access to your content, as well as, the content you share. This is extremely helpful from a marketer’s perspective as his brand is exposed to a broader audience thus, he could drive more traffic to his website, boost customers, enhance conversions, and gain more real Instagram followers. However, do not assume that your Instagram for Business account is set to public. It is a good idea to double check the privacy setting.

Incorporate Your Most Crucial Keyword into Your Instagram Name

You need to include your most critical keyword in precisely your Instagram name. Your Instagram page’s title tag would be generated automatically by using all your relevant profile information. Incorporating your main target keyword into your profile name is the best way of getting your most crucial keyword into specifically the title tags of your Instagram account.

Use a Keyword-Rich Bio

You must ensure that your Instagram’s bio is actually optimized for the search engines. Even though there is not too much of space or scope, it is necessary to make your bio truly keyword-rich. Your bio must not exceed 150 characters. Fortunately, keyword stuffing is very much acceptable and is somewhat a norm in Instagram bios provided you are utilizing hashtag keywords and that they are appropriate and relevant. Remember Instagram hashtags are supposed to be clickable links that would be transporting users to a comprehensive list of posts having the same hashtag, so they are regarded as really helpful for users.

You need to flesh out your Instagram bio to the extent possible within the word count restriction. Your bio must clearly express who you are and precisely what you are all about. During the profile editing process, see to it that your ‘website’ field is incorporating the URL for specifically, your brand’s website. This link must not be ignored as this would be driving referral traffic.

Link Directly To All Your Instagram Posts

This is supposed to be the most critical step in the Instagram profile editing process. The Instagram web application is actually buried mostly in JavaScript. This implies that the links to the individual posts on your Instagram profile are not counted as real links as per Google. So we find that Instagram posts are actually not indexed in terms of search results.

Naturally, you would love to incorporate a link into your post from several platforms for making sure that the post is indexed. This could be done by using the recap blog posts from Instagram or simply by incorporating links into your Instagram posts while posting an Instagram image to your blog.


Even though Instagram is not inherently an SEO-friendly channel, taking these additional steps could boost your Instagram profile and help posts to be visible in search results. Experts recommend using the above-discussed methods for giving your Instagram profile a real boost from the visibility perspective.

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