Facebook: Audio Messaging and Shooting Video with the new IOS App

So it's been slightly more than 7 months since Facebook released it's Audio Messaging and Video Shoot capability. I am curious to ask how this is being used for recruitment. I have not seen much talk about use cases for recruiting since the release.

I personally have not used the app for recruitment but can say that for personal use it's effective and easy. 

Here are my pro's and cons. I never recommend using any of this "stuff" before you consider other options like the phone.

What are your thoughts?


  • Another way to connect outside of an uncomfortable phone call (mainly just an excuse)
  • A way to potentially connect with someone that you cannot find a PERSONAL contact for. Personal is capitalized to stress the point that a lot of recruiters may only have work related contact info
  • Facebook is widely used and has significantly more frequent usage among individual profiles than LinkedIn
  • It's limits you to 60 seconds. You need to be concise and to the point. With a scripted message you can expect to see serious returns on time spent.


  • This can (and will) be a huge time waster for many people that cannot stay on task and prevent themselves form clicking on the news feed once in Facebook.
  • Facebook is a personal space that you may have just invaded
  • You will (or should) perform secondary research to conform that the user is in fact qualified prior to invading their personal space
  • You can quickly become tagged as a SPAMMER which in turn shuts down your credibility even leveraging tradtional methods of outreach

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