London, July 20, 2015 – Bullhorn®, the cloud-based CRM provider that puts powerful customer insights at users’ fingertips, today announced that it has been positioned by Gartner, Inc. in the Niche Players’ quadrant of the Magic Quadrant for Sales Force Automation.[1] This marks Bullhorn’s debut in the report, which evaluated 16 different software vendors on 15 criteria measuring their completeness of vision and ability to execute.

 “We believe making our debut into Gartner’s Magic Quadrant for Sales Force Automation is further evidence that the CRM market is shifting and companies see an increasing need to grow their businesses through stronger, longer-term customer relationships,” said Art Papas, Bullhorn’s founder and CEO. “Companies in the professional services sector need better tools to help manage their relationships, since these relationships last longer and increase in both value and complexity over time. We’re bringing major innovation to the CRM industry, eliminating manual data entry, and delivering proactive intelligence about relationships so you not only know what’s going on in real time but also know what to do next.”

 Earlier this year, Bullhorn unveiled Pulse, a solution that enables instant insight into the health of relationships with customers or contacts. Built with Bullhorn’s patented email tracking system at its core, Pulse automatically mines email communications and other customer data, analyses it in real time, and provides valuable, digestible intelligence at a glance – from the overall strength of an organisational relationship, to details on who has the longest history with a customer, or who is most deeply engaged.

“After leading the CRM market for staffing and recruiting firms for over a decade, we’ve proven that we can help businesses build deeper, longer-term relationships with customers,” continued Papas. “Companies across a wide range of industries have seen the benefits of Bullhorn as well, and we think inclusion in Gartner’s report validates the growing market need for the innovations we're creating.”

 To be included in this Magic Quadrant, a vendor must demonstrate that it has:

• Shown proven ability to deliver account, contact, opportunity and activity management, as well as pipeline reporting and forecasting in three industries.
• Made multiple releases with significant functional improvements during the past 18 months; a new or acquired offering from an established vendor in this market will also be considered if it can be validated with customers.
• At least five new, named customers that have actively deployed SFA functionality during the past 12 months.
• Demonstrated corporate business viability through business performance, new customer adoption and strategic partnerships over multiple years.