During August, Recruiters placed more than 24,000 unique job ads that included requirements for Customer Relationship Management (CRM) skills. After significant declines during the recession, this represents a 46% year-over-year growth and marks a new 4-year high in hiring demand for this skill set.


Hiring Demand for Customer Relationship Management (CRM) Skills – 4 Years

Hiring Demand for CRM Skills

Source: WANTED Analytics


Demand for CRM skills was seen across most job functions, but most of the demand was seen for Computer Programming and IT, Marketing and Advertising, and Sales. This leads us to believe that this skill set is needed for development and utilization of CRM programs and tools, as well as having customer-centric skills. The most commonly advertised job titles that include CRM skill requirements are:

  1. Account Executive or Manager
  2. Sales Representative or Manager
  3. Project Manager
  4. Business Analyst
  5. Business Development Manager
  6. SAP Consultant
  7. Marketing Manager
  8. Business Banker
  9. .Net Developer
  10. ITO Service Delivery Consultant

Since these skills are demanded across many different functions, it's not surprising that many employers include these skills in a high volume of ads. IBM currently has the most job ads for CRM skills of any employer in the US with more than 1,500 unique listings. ACS (a Xerox Company) is close behind with more than 1,400 unique job listings.


Top 15 Employers Currently Hiring CRM Skills by Ad Volume

Top 15 Employers for CRM Skills by Ad Volume

Source: WANTED Analytics


Despite seeing high demand for these skills, Recruiters should find these positions relatively easy-to-fill. For example, the Hiring Scale™shows that there are approximately 35 potential candidates for every IT or Computer Programming job ad that requires CRM skills. Each location, however, may experience slightly different conditions based on available local talent supply. In Dallas, the talent pool is smaller and falls slightly below the national average.


Hiring Scale for CRM Skills in IT and Computer Programming Related Occupations



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