There was a time when online branding was only important to large organizations and well-known personalities, but branding is increasingly important for anyone and everyone whose work revolves around technology or the Internet.

This can make recruiters’ and hiring managers’ lives easier, but only if they know how to assess a candidate’s online brand. Gathering insight into job candidates can be difficult if you don’t know what to look for. We’ve written a blog post with some tips for how best to analyze candidates’ many online profiles and glean information that will be useful for the screening process.

Here’s what to look for when assessing candidates’ online brands.