Let’s face it, there is too much to read in today’s workplace. Black lettering on white background has led to a sort of fatigue which results in painfully short attention spans. How do you get your profile to stand out in this environment? The answer is to use the audio-visual medium. The truth is that not many of us have been able to figure this medium out; talking about ourselves in anything other than a resume becomes a tad difficult. Here’s a ready-reckoner:
Create a video about yourself where you talk about yourself for about five minutes (no more!). Resist the urge to hand a digital camera to a friend, instead spend the time and money in getting a professional to do it. The least you will get out of this is good audio quality!
The video needs to show you at work, as you speak about yourself in a conversational tone. A good video will intersperse shots of you talking to associates and perhaps driving in and out of an office (if you choose to). Most importantly, you need to come across as someone your client may wish to work with. Your track record, past achievements, past clients make a good starting point. You can also speak of your areas of specialization and touch briefly upon successful assignments you have executed in the past. This can be emailed across to your potential client before your meeting.
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