Social media is no longer a passing phase, it is now a way of life that has revolutionized the way people do business. This is especially true in recruitment and hr. Linkedin is one tool that has become a vital asset to companies trying to fill jobs with talented people that may or may not be on the market. If you are looking for a new job, may be looking in the near future, or just want to build your network – having a LinkedIn profile will help you achieve your goal. Keep in mind that just having a profile is only half the battle, there are a few steps that you can take to have an effective profile and LinkedIn presence.

  1. Be complete – In order to garner the attention of recruiters and hr professional, you will need a completed linked profile. This means company name, job title and a quick description of duties. A final, and vital, piece of the puzzle is keywords. Recruiters search keywords that match jobs they are currently hiring for. If you do not have keywords in your profile, then you are at a disadvantage. Having a completed LinkedIn profile is an effective way to not only gain viewership by hiring authorities, but more importantly, a way to get the attention of recruiters/hr that are working on roles that actually fit your background.
  2. Get recommendations – Hey, we have all heard the saying “it’s all about who you know.” Well, that is partially true. Of course in order to get a job you must be qualified for the position, but if you have the recommendation of people who are known to be good at what they do, then your profile will definitely be one that makes it to the top of the recruiters call list. If the person recommending you is good at their job and trustworthy, most will be inclined to think that they will only recommend the best…let that person be you
  3. Make Connections – Hey, LinkedIn is a networking site, so go out and make connections. Even if you are not looking for a new job at this moment, you may need one in the future and LinkedIn could be a valuable tool when that time comes. Therefore, keep building your network.
  4. Network by joining groups – In conjunction with making connections, you should also try to network within LinkedIn. A great way to do this is by joining and participating in groups. Show off your subject matter expertise, engage with people in your related field – it will only help your cause.
  5. Be Concise – I know I told you in step 1 to be complete, but that does not mean you put your whole life story for the world to see. Have your keywords, your sentence or two of responsibilities and your education/certifications. Quick and to the point.
  6. Apply – LinkedIn now promotes jobs, so what better way to land a job through LinkedIn then by applying. Of course, if you follow steps 1-5 you will effectively help those hiring find you on LinkedIn as well.

This completes my quick guide to using LinkedIn effectively. Have I missed any key points? Candidates, have you found a job or been contacted by a recruiter via LinkedIn? Tell us about your experience. Recruiters - How have you used LinkedIn to fill open positions?

-Evelyn Amaro

NationStaff Inc.

This article was originaly posted on NationStaff's Blog

Views: 347

Comment by Todd Wilson on February 13, 2013 at 12:46pm

Great article, Evelyn... A more strategic approach to point #2 and #3 would be to make connections strategically and "infiltrate" those companies that you are most interested in becoming employed by. It is no secret that looking internally to find the next hire is a very common practice and putting yourself in the position to be recommended by someone already employed in the company can give you the leg up on your competition.


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