An article in the national press here in the UK yesterday reminded me all too clearly that we live in an online world where identity is all too easily obtained.
I, like most, am bombarded by a huge number of emails, tweets, status updates, blogs (sic) etc etc daily and sometimes I sit and think 'how or why did I sign up for that or who traded access to my email address, or maybe per the article above, who stole that list!' However, when I look at the offending piece I am truly reminded that the content will determine what I ultimately think.
And that lesson is so important in the recruitment space because we are striving to 'engage' in all directions almost all of the time. Engagement is the new measurement of success in our social and professional networks. Do I really need 500+ contacts on my LinkedIn profile or should I focus on 100 to whom I can truly relate and who enjoy the content provided by status updates, tweets etc and who in turn trust my judgement?
I think we all know the answer to that one.
We are moving from a simply connected world to overlapping networks of engaged communities.