Indian Companies Breaking Through in the USA and GCC Markets

This is a story of how to succeed in the US and GCC markets, and how I can help one of your clients. Many Indian companies find it harder and harder to win US and GCC business.

In 1994, I was one of the first movers in the Indian BPO industry. Through my company, Transcriptions International, Inc., I began the Indian Medical Transcription Industry. Additionally we started the first private contract call center in India, as well as starting businesses in medical billing, legal transcription, and accounting. I was instrumental in starting Nittany Decision Services (Chennai) and Seaview Support Systems (Trivandrum), both of which went on to success.

In 1998, two Indian partners joined me, and the medical transcription business became CBay Systems, Ltd. I gave lectures in 4 Indian cities about the business, and within 18 months NASSCOM reported that 640 companies had attempted to copy our model. Of those, about 500 companies went out of business, because they failed to understand how to access the business in the USA. Of those remaining, most achieved a moderate living by selling to the doctor’s offices of their brothers, uncles, and cousins in the USA, but few built large businesses supporting American hospitals. All of the companies that succeeded copied my leadership. CBay became a public company and the largest company in the industry of 1,500 companies, with 38 production centers in India, 1 in Oman, 1 in Bhutan, and 650 clients in the USA and Saudi Arabia.

The key to our breakthrough was that we melded the Indian passion for success with non-Indian marketing and business development leaders in the USA. My non-compete with CBay is now finished and I am ready for a new challenge to do this again. I would welcome hearing from anyone working with a company that aspires to achieve this level of breakthrough success.

I will be in India on November 20th, and would be willing to speak with appropriate leaders. You can contact me through LinkedIn. Please make a case for your client, so that I can make a judgment on whether a telephone conversation will be mutually beneficial.

Views: 96

Comment by Maureen Sharib on November 15, 2008 at 1:45pm
Slick.

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