Instagram Analytics: Things to Know for Smashing Your Objectives

According to, 80 million pictures are shared on a regular basis via Instagram. This is an important reason as to why Instagram has an engaged community of different kinds of users. This is also an ideal place for giving your business the shape that it needs. However, it can also be extremely nerve-wracking to understand where your brand is fitting in. You need to know that each and every account starts somewhere or the other and as soon as you have started, you have the option of building your audience with time by taking guidance from Instagram Analytics, for optimizing each and every aspect of the posts.

Before you are meeting any business objectives, it is crucial that you understand the Instagram metrics.

Why Is Instagram analytics needed?

There is no denying the fact that data is responsible for helping each and everyone to take better and smart decisions for the business as well as the customers. Instagram has been observing a rapid growth and this is providing the businesses with the opportunities of connecting with the ideal audience. Without Instagram Analytics, the Instagram posts are going to be posted among millions of other photos, and the value is going to be lost. However, with analytics, the path is going to become clear and it will be easier to draw a strategy.

Instagram Analytics every marketer should measure

In order to ensure that you have the best Instagram strategy, you have to measure a few important Analytics and it is completely dependent on the goals that you have. Given below is a list of the analytics that you should definitely measure.

Profile Analytics

It is true that the Instagram profile is quite limited in comparison to the other social media networks, but there are certain components that you definitely need to track. This is known to include the follower count, the website click-through, and the profile views.

Follower growth- The count of the followers is located between the post as well as following accounts on the top of the Instagram application. This is a prominent metric and the first thing that almost everyone is going to check when they are visiting your profile. This is basically the first impression of the audience on your account.

Website clicks- You can add only one link to your website and you will be able to track the number of times the link has been clicked by your followers.

Profile views- You need to know that a number of people prefer not to follow the account but you still have the option of tracking the total number of profile views that you have received. You can also get free Instagram likes and increase the credibility of your profile.

Audience Analytics

You cannot ignore the fact that your audience is definitely essential for the growth of your business. You can track the following audience metrics.

  • Age
  • Gender
  • Location
  • Active hours and days
  • Impressions of the Instagram story
  • Top followers

Instagram content Analytics

It is also crucial to analyze the content. You can track:

  • Likes
  • Comments
  • Saves
  • Impressions
  • Reach
  • Engagement
  • Top posts


Analyzing these three important metrics will help you to progress a lot of seo. Ensure that you are doing it on a regular basis so that you can compare how your business is doing.

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