Integration is key for utilizing recruiting metrics!

I think we can all agree that collecting recruiting metrics in your recruitment process is important!  Not only does it help you understand what's working and what's not in your recruitment funnel but it enables you to make actionable decisions on your recruitment marketing mix and strategy.


The key, however, is creating a dashboard of sorts within your recruitment process that enables you to view recruiting metrics in one central location for all your recruiting initiatives and tools.  That includes all of the following:

  • Job Boards
  • Social media & mobile recruiting campaigns
  • Email & SMS campaigns you send to your Talent Network
  • Career Site SEO traffic
  • Web & Resume Sourcing
  • Networking Events & Career Fairs

The fact is that you may have are number of different tools and technologies that help you effectively run these campaigns (and hopefully collect recruitment metrics).  And while they all may provide you with recruitment metrics individually, it can be hard to make actionable decisions as the data is housed in several different locations.


I encourage you to take a look at your current recruitment processes and technologies.  Take a look at integration opportunities that exist that would enable you to view and analyze metrics from all your recruiting campaigns in one place.  The value of recruitment metrics comes from centralizing them into one location.  And centralization can't happen unless your technologies can integrate.


Originally posted on the SmashFly Recruitment Technology Blog.

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