Is ‘free’ the wave of the future for job boards?

You can’t cough these days without bumping into a ‘free’ job board, i.e., a job board where employers can post their jobs at no charge. Free job site, free Tweets, free everything. Now, there have always been a few of these boards around, but in the past year or so, it seems like they’ve been reproducing like the proverbial rabbits.

What gives? Some would argue that Free, by Chris Anderson, put a voice to a burgeoning movement: “In a marketplace with low marginal costs and many competitors, (free) feels inevitable for most digital goods.”

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