Last week I read a post about how social media killed job boards (yes, again!). Whether or not you agree with the argument (and as you can surmise, I don’t), the piece inadvertently brings up a larger issue: are job boards still relevant to job seekers? After all, this is all about the job seeker, right? Many social media evangelists would have you believe that job boards (employment hubs, job sites, whatever you wish to call them) have as little meaning for the average job seeker as the (gasp!) Sunday classifieds.
Which made me wonder – how do you determine the relevance of a particular job hunting tool for the average job seeker? Seems like these metrics might make sense:
The bottom line on whether job boards ‘die’ is relevance and usage (not how many articles are published by social media evangelists). If job seekers continue to rely on and regularly use job boards, then they will, by definition, thrive. If the same job seekers no longer find the job sites useful or relevant – and thus no longer use them – then the job boards will die.
It’s that simple.
And yes, you can probably guess what I think will happen!