Originally posted on the SmashFly Recruitment Marketing Blog.

To celebrate our partnership with TalentDrive, we are dedicating this week on our blog to Resume Sourcing. You can learn more about our partnership and how it’s integrated into our Recruitment Marketing Platform by visiting the Resume Sourcing section of our website.

On this blog, we talk a lot about job posting and how you can utilize technology to distribute your job ads more cost & time effectively and expand the reach of your employment messaging to the most qualified talent.

However, while job ad distribution is very important to any recruiting strategy, there is a way that can be just as vital: Resume Sourcing. While it is very important to “push” out your recruiting messaging via job boards, social networks and referrals, there is a huge group of untapped talent that’s waiting to be “pulled” by recruiters through Resume Sourcing.

With over 77 million public resumes available on the web today, Resume Sourcing offers a tremendous opportunity to reach qualified talent. However, just like job ad distribution, Resume Sourcing is most effective when coupled with technology to facilitate and optimize it. Resume Sourcing through technology provides numerous advantages to any recruiting strategy, here are the best:

Time Savings: Technology provides recruiters with huge time savings in sourcing qualified talent. With a Resume Sourcing solution, recruiters can sift through candidates that have already been through a filter to determine fit. What would take a recruiter weeks of review can now be accomplished with the click of a button. This enables recruiters to be more productive and spend more time on identifying the best candidates from a group of qualified candidates increase overall recruiting ROI

Build Your Talent Network: Whenever you conduct a sourcing campaign, you ultimately identify a collection of qualified candidates for a specific job function. While these candidates may not be the right fit for the current job you are looking for, they may be great candidates for future job openings. Make sure to add these candidates to a Recruitment CRM and utilize your Talent Network to fill future positions via email or SMS.

Full Value Add: Resume Sourcing provides almost full additional value to your recruitment marketing strategy. Implementing resume sourcing should provide little overlap in the candidates that you are attracting as well as the sources that you are pulling from as compared to your current job ad distribution methods. Cannibalization should not be an issue.

Resume Sourcing provides a tremendous opportunity for your company to recruit top talent and most importantly, it integrates well with whatever job ad distribution or sourcing strategy that you currently employ. Add value to your recruiting strategy with a resume sourcing solution!

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that provides companies and staffing firms with the best real time recruitment metrics for all their recruiting efforts online.