Keith Mabbutt joins (Video Interviewing Platform) based in the UK

For Immediate Release:

The Needle Online, an HR Tech recruitment business specialising in Video Interviewing, announced today that recruitment entrepreneur and founder of, Keith Mabbutt, has joined the company. Keith joins The Needle Online as UK Sales Director following his recent exit from the award winning Video CV brand. He brings with him a wealth of experience in the application of video in recruitment. 

“I am delighted to be joining The Needle Online. I’ve known the screening and selection process for more than 10 years and how video can benefit recruiters and felt a natural progression towards video interviewing as a key function within the recruitment cycle.”

Christine Tautari, co-founder of The Needle Online, commented on the appointment: “We are extremely excited about Keith’s appointment as we know he brings an abundance of industry knowledge and experience to the company, as well as the energy, drive and commercial capability to offer significant contribution to our sales strategy.”

The Needle Online’s video interviewing platform allows recruiters to quickly identify and engage with the most suitable candidates for existing vacancies.

Keith and Christine have more than 15 years’ combined experience of what it’s like to be a recruiter. By using The Needle Online’s video interviewing platform, recruiters can invite short listed candidates to complete online video interviews that allow for ‘precision screening and candidate filtering’. As Keith says: “Video interviews make the recruitment process more efficient and improve the bottom line.”

But what about job seekers? Will they really want to do a video interview as part of their application?

 “If they want the job then yes.” Keith said. “Job seekers are a lot more comfortable using video now. Video cameras are everywhere today and entirely accessible. Responding to a video interview request breaks down geographical barriers, saves individuals from attending inappropriate interviews and allows the candidate to personify their application to the given vacancy.”

With traditional hiring methods taking 45 days on average and at a cost of up to £3,000 per hire, there is a clear place for video interviewing to be a part of the hiring and recruitment process. In fact the cost of getting the hire wrong has been well documented. [1]According to a Harvard study, 80% of employee turnover can be linked to faults in the hiring process and the typical cost to replace employees can be up to four times their annual salary. Keith adds:

“Creating video interviews is quick and straightforward, and enables companies to think more specifically about their interview questions per vacancy. When recruiters are able to see and hear all candidates responding to an agreed set of questions, it allows individual hiring decisions to be made collaboratively and consistently.”

Keith commences his new role effective immediately.

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