Klout is the Future of Performance Management

Hate them or love them Klout is here to stay. While we may all question Klout’s scoring algorithms, we can probably all agree on the value of the outcome; identifying people with the ability to persuade via social media.

So why not develop and reward employees based on a corporate driven type Klout score! Recent studies show most employers are oblivious to an employees impact within their company and outside the company as it relates to intangibles outside their normal job description.  Many employees are devout advocates for their companies on many fronts: identifying great hires, mentoring employees, referring customers and much more. So why not reward these individuals?

Klout currently measures an individuals influence in the social network by their True Reach + Amplification + Network Impact.  A corporate Klout model will likely continue to use these three areas but through the following possible corporate lenses:

1. Impact in their job

How well are they getting things done, independently and by influencing how things get done within and outside the company.

2. Impact on Sales

Are they referring customers, building positive goodwill, marketing products and services, attracting possible partners and suppliers.

3. Impact on internal social network (employees)

Are they helping to mentor employees, training others, retaining and convincing others to stay with the company, what are other employees saying about them.

4. Impact on Hiring

Are they referring good leads to recruiting, are they talking up the company positively outside the company, are they involved positively  in professional forums, associations.

Great companies thrive by providing clear guidance and desired outcomes, so it's no less important when it comes to providing information to employees on how they can help the company beyond their day-to-day job. Companies who do so and properly reward their employees will thrive. Incompetent companies who want the results but do not do the proper care and feeding will fail as they already do. There are no magic bullets but measuring employee value more quantifiably and rewarding those employees for their true worth will go a long way in ensuring a company's future success.

Corporate Klout may not appear tomorrow but it's not far off. So love or hate Klout and their counterparts they have given us an opportunity to look beyond traditional employee value. The future looks bright for those that go beyond their day-to-day job. What do you think about Kloutifying performance management?

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Views: 818

Comment by Brian K. Johnston on November 11, 2011 at 12:55pm

Thanks @Jerry for your comment on why we are hear... sales, which is a manifestation of daily activity... Your so right about that... Best to ALL...

Comment by Jerry Albright on November 11, 2011 at 12:59pm

Brian - hopefully most folks realize that when guy like us post this stuff - it's more of a way to remind ourselves of what we need to be thinking.




Comment by Brian K. Johnston on November 11, 2011 at 1:11pm

Exactly... My process requires me to make minimum 50 calls a day with 25 connections or I don't leave the office and/or work 1/2 day on Saturdays... This is what is takes in this business.. This business FAVORS ones who take massive action.....  Best, Brian-


Comment by Cora Mae Lengeman on November 14, 2011 at 9:30pm

I finally found out what Klout is.  I think it's a game people play and the people with the lowest scores work the most and the ones with the highest scores spend too much time on the internet!


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