With each passing day technology is changing swiftly giving a new shape to the way we do business. This has revolutionized marketing too. The way we market our product or services has also taken a new shape giving rise to digital marketing.

Digital marketing is a highly dynamic field. Strategies keep on changing and if you are in this profession, however successful you might be, there is no denying the perils of sitting back and resting on your past laurels.  Success doesn’t come easy in a career as digital marketer and if you want to give a tough fight to the competition, you need to always remain on the cutting edge.

As we get comfortable with the New Year, it is the right time to sit for a while and ponder over what to expect from digital marketing in 2016. While these trends would be of more interest to an experienced professional, nevertheless, if you are serious about getting a job as digital marketing manager, then also this article would make a highly useful read.

It’s the Age of Video Advertising

Ever since Facebook introduced auto-playing videos in its newsfeed, video advertising has become a big deal. YouTube is still the biggest video consumption platform and hence it also attracts a major share of video advertising budget of marketing. Bing, the competitor search engine to Google, also offers advertising video options. All these things signal to the dawn of the age of video advertising. In the coming year you can expect an even greater marketing budget being spent on video ads.

Mobile will continue to dominate desktop

In a developed country like the United States of America, the number of mobile internet users has surpassed the desktop internet users according to a Comscore report in 2015. The same results will soon follow in other countries and economies as well. This is the easiest interpretation of a transformational period in the history of the internet which signals the onset of a mobile future and as a digital marketer, you must be aware of the same.

 Although this field has a bright future ahead but at times marketers fail to utilize the platforms correctly, which proves to be their biggest mistake.  Marketers must have the complete knowledge of the changing technology so that they can market their brand the right way to the right audience.

 Here are few important points that can help you to stay updated and market your brand the most accurate way:

Follow the E-publications

For latest information related to digital marketing, you can always follow the digital marketing publications including EConsutancy, Marketing Week, and Brand Republic etc. as these are the most reliable resources to be followed on a regular basis.

Not only they give you the latest information about the digital technology but at the same time provide various tips that can be followed to improve or create new marketing strategies.

Follow print magazines for online marketing

Well, if your internet or Wi-Fi is not working properly or if you are looking up for more knowledge then print magazines are the only resources that can help you out.

Although the content may not be updated as compared to the online material available but they are certainly relevant to your field. Hence, it is good to go through one of these digital marketing magazines whenever you get some time.

Enroll for certificate courses

For better knowledge, you can always opt for various digital marketing training programs. These training sessions help you to go a long way as they expand your skill set, give you knowledge and also predict what is coming next that can benefit you.

There are many online courses available that you can choose from as per your needs.

Social Media Platforms

Social media is the latest trend these days and for digital marketing nothing can beat this platform. Twitter and Facebook are the most widely used user-friendly platforms that can keep you up-to-dated with the latest digital marketing trends.

By following the trending topics, you can gather more knowledge related you your field. Read more and follow that you find is relevant.

Blogs

For expert opinions and more knowledge, follow blogs. You can always pay attention to the bloggers who are expert in the field and follow them regularly for updated information related to this digital platform.

You never know, how following them can turn you to the right way. You can always trust on Word Press, Blogger, Medium and Tumblr while looking for a good blog.

LinkedIn

Connecting with digital marketing experts is another great way to enhance your skills and for this LinkedIn is the right platform. Here you can connect with all of them and for all latest news and information you must follow the LinkedIn Pulse.

With the help of the LinkedIn Influencer program, you can always get best advice and recommendations from the industry leaders.