An astounding 94% of recruiters are using social media to advertise jobs, to communicate with others in the sector and networking with prospective new employees. We are now living in the era where it is now more important than ever for job sectors to have a strong social media profile.

Tailored for Recruitment

LinkedIn is by far the most popular social media platform for job industries and sectors, with many running their own profiles featuring superstar academics, those hiring within the industry and those wanting to break into the area.

Engineering, a dynamic and growing workforce, is using LinkedIn to their best advantage.

Their specialist site, engineering.linkedin.com is run and contributed to by a collection of the world’s most inspiring and innovative engineers. Job searchers aspiring to work in the exciting world of engineering can spend hours perusing the many opportunities at their fingertips on LinkedIn, including subsea jobs, mechanical roles and nuclear opportunities.

Publishing some of the most prestigious data in the industry in terms of projects, technology and culture, the site is really a must have saved tab for all those with interests in the expanding world of engineering.

The World of Engineering.linkedin

Although the LinkedIn specialist site includes a massive amount of magnificent and informative content, it is first and foremost a social networking site - connecting engineers across the globe. So how do engineers use this social media platform?

The number of engineers who believed that social media was a useful tool to the industry grew from 61% in 2009 to 70% in 2011. Today, it is believed that over 90% of engineers support this belief - one of the most influential changes to their reluctance being the development of engineering on LinkedIn.

LinkedIn is only surpassed by the traditional way engineers communicate online, forums. Despite forums still being the leading online resource for engineering advice, support and discussion, the growth of LinkedIn usage clearly suggests that the site is essential for engineers to use for both brand management and a successful tool for recruitment. This is reflected by fantastic LinkedIn for engineering statistics:

• Over 70% of engineers have used social media to attain a job.

• Over 90% of engineers have used social media to research a company.

• Over 70% of engineers have used social media to advertise engineering products and projects.

• Over 60% of engineers have used social media to communicate with consumers.

• Over 90% of engineers have used social media to communicate with one another in the industry.

Evidently, the use of LinkedIn for engineers is not only a collection of exquisite data, but also one of the best digital recruiting and social media tools on the web.

Building your own network

Yet there are many benefits for not only the industry, but the individual engineer:

• Creating an individual profile including details of your engineering career, education and interests is a great way of proving your individuality within the industry.

• The ability to show of your own engineering finesse by producing your own products and posting them online, adding to your online profile and CV!

• Most importantly and the original function of LinkedIn - to network and build relationships with other influential engineers online, possibly resulting in your dream job or maybe even friends for life.

The opportunities for engineers using LinkedIn are endless - make the most of it by getting into the biggest social engineering culture and career hub now.