Marketing Activity Winners & Losers Published by UK’s Chartered Institute of Marketing

These are the estimates on the types of Marketing that would be used in the coming 12 months:

The winners - in order

Online
E-mail
CRM
PR

The losers - in order

Advertising
Sponsorship
Internal marketing

I thought CRM was particularly interesting. If used right you have a powerful tool to put a personal touch on marketing to your consumers. Our CRM partner was talking about one client that tags all of their top prospects with a New Year's tag so they can easily send out a happy New Year's message--personal, yet with the click of a button.

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