If you are interested in this topic, I encourage you to check out the Candidate Experience Awards.
When you look to improve the candidate experience it’s important to focus on not only all the stages where you are interacting with candidates but also the devices that candidates are using to make those interactions. And no device category has been as disruptive as mobile has and will continue to be.
Mobile devices offer organizations a new way to engage with candidates. One that allows for a quicker response but also a number of different challenges. Let’s take a look at a few of the more common places that mobile touches the candidate experience and some hot items for each:
With every passing day, it’s becoming more and more important to optimize your Career Site experience for mobile. Candidates that visit your Career Site should be able to more easily search for jobs, join your Talent Network and be passed to your mobile application process. If this is difficult to do or your site is not mobile enabled, you are more than likely going to experience a high drop off from candidates visiting via mobile. You also need to think about the following as you make your Career Site mobile optimized:
When we talk about mobile engagement we are talking about a few things. First, it’s about being able to engage with contacts that you’ve captured in your Talent Network. This revolves around not only communication methods like SMS but also in ensuring your email templates and the landing (or job) pages you point candidates to are mobile friendly as well.
Second, it’s around using mobile to enhance face to face interaction. At events such as Career Fairs, leveraging mobile Talent Network forms or enabling candidates to use their own mobile devices to interact, opt-in and engage with your organization can greatly enhance your brand in the candidate’s mind and make you an employer of choice. Here are some good examples of ways to leverage mobile in this way.
This is one of the big hot-button issues around mobile currently and for good reason. Having a candidate be able to apply to your organization via mobile will be commonplace in a few years and the key is understanding how your process can accommodate that.
In terms of getting your apply process mobile ready. There are a number of vendors in the space that provide Mobile Apply tools, however, I also recommend you talk to your Applicant Tracking System as well. ATS such as Taleo provide ways to create an application that renders well on mobile devices.
When implementing your mobile application process, there are a few things to think about:
Mobile is quickly changing and augmenting the way we interact, engage and absorb information. And it’s integral to begin thinking about the ways this impacts a candidate’s experience with your jobs, employer brand and application process. Mobile recruiting is the future and it’s time to get started now before you fall behind.
Be sure to check out more recruitment articles at the SmashFly Recruitment Blog and engage with us on Twitter @smashfly
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