Both mobile and social media skills are growing in demand for HR professionals. We thought it would be interesting to compare these 2 growing talents in the human resources space, their hiring trends, and which is more in-demand in the US. In April, there were just over 119,000 jobs for HR professionals in the US. Approximately, 4,000 jobs required social media skills, representing about 3.4% of HR hiring. In comparison, just over 2,100 HR ads required mobile skills – or about 1.8% of HR demand. Interestingly, 4 years ago, there were more HR jobs that required mobile skills. However, social media skill demands have grown at a faster pace and surpassed mobile demand in early 2011. In April, there were 38% more ads for social media skills than there were last year, whereas mobile skill demand grew about 31% compared to April 2012.

Hiring Demand for Mobile and Social Media Skills in HR Jobs

So what jobs commonly require each of these skills? Below are the 10 most commonly advertised job titles for each specialty. It's probably not too surprising that Recruiter titles dominate both lists. In fact, the social media titles are all sourcing and recruiting related. Recruiters are the most in-demand HR job title, but Recruiters need to be able to use mobile/texting and social media to promote their job listings and contact candidates. The mobile titles varied slightly with Human Resources Assistant, Human Resources Specialist, and Account Executive titles.

Our Hiring Scale shows that both mobile and social media related HR jobs will be moderately difficult to recruit. Social media HR jobs score a 65 on our Hiring Scale, while mobile skilled jobs score slightly lower at a 60. The Hiring Scale ranges from 1 to 99, with 99 representing the most difficult-to-fill conditions. However, out average posting period shows that social media jobs are online for 5 days less than mobile HR jobs. HR jobs requiring social media skills remain online for 39 days, or about 5.5 weeks. In comparison, HR jobs with mobile skill requirements are online for an average of 44 days, or about 6.3 weeks.

Hiring Scale for HR jobs with Social Media Skill Requirements

Hiring Scale for HR Jobs Requiring Mobile Skills

Are there other skills you would want to see compared? Let me know and I'll see what data I can find.

Source: WANTED Analytics