AllyO, the End-to-End A.I. Recruiter, is announcing that Bennett Sung has joined the company as Head of Marketing. Bennett will be responsible for operationalizing demand generation at scale in tandem with strengthening brand and market awareness. In this role, he will apply his expertise in Employment Branding and HR Technology to educate and prepare talent acquisition, HR, and operations leadership on integrating A.I. into their end-to-end recruiting process.
“Bennett’s unique combination of HR Tech subject matter expertise with modern digital & offline demand generation strategy made him the best-fit for achieving our growth and branding goals,” said Head of Business Operations, Shobhit Gupta.
Prior to joining AllyO, Bennett held a variety of marketing leadership positions spanning over 25 years and has received multiple Creative Excellence Awards for clients like PWC, Alaska Airlines, and Amazon. He has also overseen and expanded market growth for HR technology products like ADP VirtualEdge, Jobscience, Mighty Recruiter, and Koru.
“My lifetime HR Technology journey is to continue to make recruiting delightful and efficient at AllyO,” said Bennett, “It is unique to find an early stage company committed to putting THE customer front and center of all business decisions. This leadership commitment paves the way for marketing success to create an authentic brand that stand above the industry’s messaging noise while acquiring new customers at scale.”
Bennett joins AllyO Co-Founder, Sahil Sahni, for an episode of All-yo Questions and talks about “Are recruiters marketers?” Please leave your answer and comment below.