Network Your Way to Your Next Job

Leveraging your professional and personal connections can be an effective strategy for securing your next job. The conventional yet reliable approach of networking remains the most successful way to land your dream position.

As per Jobvite’s 2022 Job Seeker Nation Survey, a majority of job seekers (46%) discover job openings through their friends and acquaintances, while professional connections (25%) also play a crucial role in the job search process.

 
Research consistently identifies networking as an important job search tool — anywhere from 40-80% of job placements are attributed to networking. When networking, it’s also important to also learn how to access the hidden job market. The “hidden job market” refers to jobs that are not advertised publicly. These positions may be filled through employee referrals, recruiters, or direct contact with hiring managers through networking.) With the right experience and credentials to meet a company’s need, you may even have a job created just for you.
 
It happens all the time. Someone in your network says, “You know what? You should talk to John Jones at the XYZ Company. They’re looking for someone like you.”
 
This guide will help you identify who is in your network and how to use these connections to find your next job. 

Build Your Network Before You Need It

The single biggest mistake most job searchers make is not asking for help from their network. People want to help you — so let them! But don’t wait until you’re out of work to start developing relationships with your network.
 
As author Harvey Mackey says, “Dig your well before you’re thirsty.” Develop your contacts, be willing to help these folks with their needs, and they will be there when you need them!
 
The more people who know you are looking for a job, the more eyes and ears that will be available to help. Networking is about getting the people you already know to help connect you to the people who will help you land your next career opportunity.
 
Figure out how to revive your personal network. Next, tap into your network for specific assistance. For example, if you want to work at a particular company, ask people in your network if they know anyone who currently works for — or used to work for — “Company X.” Then contact that person and ask about the company, culture, and hiring practices.

Who Is in Your Network

he first step is to identify who is in your network. This can include: friends, relatives, parents of children’s friends, parents and relatives of your friends, club members, cousins, neighbors, current and previous co-workers and managers, suppliers, professional association contacts, your community contacts (civic leaders, clergy, etc.), and your doctor, financial advisor, or attorney. Your holiday card list, if you have one, can be a good starting point for identifying who is already in your network.
 
If you don’t already have a list, start one! Make a list of all of your contacts — past employers, vendors, customers, colleagues, competitors, and other people you know. You never know who may have a great lead or know of an unadvertised opportunity.
 
Then, expand that list. Here are some ideas for other people to add to your network.
 
Personal Contacts:
•     Friends
•     Relatives
•     Parents of children’s friends
•     Parents of your friends
•     Relatives of friends
•     Club members (country club, swim club, sports club)
•     Associations
•     Military service personnel
•     Sorority/fraternity
•     Cousins
•     Neighbors
•     Sports team members
 
Business Contacts:
•     Current co-workers
•     Previous co-workers
•     Previous managers
•     Consultants
•     Vendors and suppliers
•     Retirees
•     Seminar, conference, and workshop attendees
•     Business owners
•     Competitors
•     Clients/customers
•     Venture capitalists
•     Members of industry associations
•     Contacts you make at conventions and job fairs
 
Third-Party Contacts:
•     Accountants
•     Doctors
•     Real estate brokers
•     Financial advisors and bankers
•     Attorneys
•     Dentists
•     Mortgage bankers/brokers
•     Insurance agents
•     Travel agents
 
Educational Contacts:
•     Elementary, middle, and high school friends and teachers
•     College classmates and friends
•     Alumni association contacts
•     Graduate school classmates
•     Other alumni of your schools
•     University career-placement office staff
•     Former professors and advisors
 
Community Contacts:
•     Civic and political leaders
•     Librarians
•     Clergy/ministers
•     Chambers of Commerce
•     Community groups (Kiwanis, Rotary, Scouts)
•     People you meet while volunteering
•     Health club members
 
Assemble the contact information for these individuals and add them to your list.
 
You can also brainstorm contacts you need to make. Write your desired job target at the top of a piece of paper. Then, make a list of potential employers on the left side of the page. On the right side of the page, make a list of people you know who can connect you with these companies.
Potential Employers 
People Who May Connect You
  
  
  
  
  
  ​
  
  ​
  
  ​
Here are some more opportunities to develop your network:
  • Attend networking events (for example, those hosted by your professional organization, Chamber of Commerce, Meetups, and tips groups). Attend association meetings and take advantage of educational opportunities.
  • Work as a volunteer. For example, in your industry association, the Membership Committee is a great place to start. The Program Committee (that plans events) or the committee that helps line up event sponsors can also be good choices. Getting involved in any organization is beneficial. Volunteering is one of the best ways to network your way to new contacts.
  • Participate in an online community. This can be a social networking site like Facebook or LinkedIn, Alignable, an alumni site (like Classmates.com), or your trade association’s website (which might have an elist or message board to connect members).
  • Contact your alumni groups. Your college or university should have an alumni association (often with a directory of members) that can be useful. You can mine the directory for contacts in your field, even if they didn’t graduate in the same year as you. Your alma mater connects you.
  • Read your local business journal to find out about growing companies. Pay particular attention to the “People” section (the section that highlights promotions and new hires at companies) and see if there are any contacts you can make.
  • Reference directories can also lead you to the right people

Here's an example of a list of reference directories for companies in manufacturing:

  • ThomasNet: This is a comprehensive directory of manufacturing companies in various industries, including aerospace, automotive, chemical, food, and pharmaceuticals. It includes detailed company profiles, product listings, and contact information.
  • MFG.com: This is a global manufacturing marketplace that connects buyers with manufacturers. It offers a searchable directory of manufacturers in various industries, including metal fabrication, plastics, textiles, and electronics.
  • IndustryNet: This is a comprehensive industrial directory that includes detailed profiles of manufacturers, suppliers, and distributors in various industries, including manufacturing. It offers a searchable database of more than 400,000 companies.
  • Kompass: This is a global B2B directory that offers information on manufacturers, suppliers, and distributors in various industries, including manufacturing. It offers a searchable database of more than 10 million companies worldwide.
  • QS Directory: This is a comprehensive directory of manufacturers and suppliers in various industries, including metalworking, plastics, and electronics. It offers a searchable database of more than 500,000 companies and includes detailed company profiles and product listings.

These are just a few examples of the many reference directories available for companies in manufacturing. Depending on your specific needs, you may find that one or more of these directories is particularly useful.

There are similar lists for many industries; i.e.: Transportationfashionhealthcare, etc.

How to Use Your Network

Use simple networking ideas to find a new job. The first is to contact specific people in your network — or your entire network — and let them know you are looking for ideas, information, advice, and contacts/referrals. Even if you’re contacting someone with the power to hire you, don’t ask for a job. Ask for advice or assistance, not a job. Create a networking cover letter. Click on the following link leading you to a blog post titled: Cover Letter Template Free.  You will find three (3) free samples of networking cover letters. They are as follows:

  • Free Sample Networking Cover Letter After a Layoff
  • Free Sample Networking Cover Letter for a Relocating Jobseeker
  • Free Sample Networking Cover Letter for Updating Contact About a Job Search

Use a Cover Letter and send it with your resume to each of the contacts in your network. This is the broadest way to use your network, and can be useful if you are currently unemployed and not worried about jeopardizing your current job by visibly pursuing a new one.
 
A more effective way to use your network is a more targeted approach. Identify the specific need you have, and then contact people who are in a position to help you reach that specific job goal. The more specific you are about what you need or what you’re looking for, the more likely you are to get what you want.
 
For example, if you see an advertised opening for a position, go through your network and see who might be able to provide you with access to the hiring manager (or someone else who works at the company), information about that specific company (or the company’s position in the industry), or information about the specific position you’re seeking.
 
You can use your network contact to make an introduction to a hiring manager — either asking them to pass along your resume to that individual, introducing you directly, or allowing you to use their name when making an initial contact.

Technology and Networking

Social media can also be effective for helping you achieve your networking goals. You can let your network know you are looking for a new position by posting status updates on Facebook, LinkedIn, and Twitter. This is particularly useful if you are currently unemployed and you’re not worried about your boss finding out you’re seeking a new position. (Even if you have your social media profile privacy settings locked down, remember that anything you post online can potentially become public information — all it takes is someone you know taking a screenshot of what you’ve posted, or mentioning the information, and it’s no longer private.)
 
You can also research a potential connection using social media. Find out if the person has a LinkedIn profile, Facebook page, or Twitter account. LinkedIn is particularly effective in helping you take your existing contacts and leverage them into even more networking opportunities. You can see how you’re connected to a company or another individual using LinkedIn.
 
Use social media to arrange in-person get-togethers. For example, if you make a new contact on LinkedIn, if they are local, arrange to meet them in person. Technology makes networking easier, but face-to-face interaction is still the best way to network.
 
You can also use technology to personalize your networking, even when you are contacting many people at the same time. (For example, you can use Microsoft Word’s “mail merge” function to create personalized networking letters for each of your contacts.)

​Networking in a Confidential Job Search

Ever been surprised when a friend announces a new job and you didn’t even know they were looking? You can use networking even when you’re quietly searching for a new position. However, be aware that the more people who know you’re looking for a new job, the more likely your current employer is to find out about it.
 
One way to avoid this is to build your network even when you’re not searching for a new job. Again, listen to Harvey Mackey’s advice to “dig your well before you’re thirsty.” Having a robust network can also help you be more effective in your current position, by giving you access to people who can help you solve the problems you face in your daily work.
 
Contact members of your network individually about your job search instead of mass messages or social media updates. Let your contact know that you are conducting your job search quietly, and ask for their help in keeping your search confidential.
 
If your primary purpose of networking is for your job search, don’t network on company time or using company resources. And never use your company email to send emails to your networking contacts.
 
When you are updating your LinkedIn profile as part of your job search, update your profile and slowly add new contacts. Don’t add everything all at once. Additionally, be sure to change your setting about sharing notifications before you change your profile or add a bunch of new contacts.
 
In your LinkedIn account, in the upper right-hand corner of the page, access the drop-down menu under your name and choose the “Settings” option.
 
On the main menu, click on your photo, and when the drop-down menu appears, click “Settings & Privacy.”
Step 1 - LinkedIn profile Settings and Privacy
You will see “Settings” on the left side of the page. Click on “Visibiliy” listed under "Settings".
A snapshot of how to find Settings and Privacy on LinkedIn, by Mandy Fard of https://www.market-connections.net​
Step 2 - LinkedIn profile instructions to change activities' visibility
After you click on "Visibility", scroll down to find and click on "Share profile updates with your network" listed under "Visibility of your LinkedIn activity". Click on "Share profile updates with your network".
A snapshot of how to find Settings and Privacy on LinkedIn, by Mandy Fard of https://www.market-connections.net​
Step 3 - LinkedIn profile instructions to change activities' visibility
You can choose whether your network is notified about your profile changes. If the setting is on, your connections will receive notifications when you add information to your profile or change the content. As you build your LinkedIn profile, this can trigger many notifications. And, if you’re conducting a stealth job search, it can draw unwanted attention to your LinkedIn profile. As a general rule, you will want to turn off notifications when updating your profile. Slide the setting to “Off.”

Later on, you can turn these notifications back on and adjust your privacy settings. But for now, just make sure this is changed to “Off.”
A snapshot of how to find Settings and Privacy on LinkedIn, by Mandy Fard of https://www.market-connections.net​
Step 4 - LinkedIn profile instructions to share or not share profile edits

​Keys to Success

​Do you wonder why some people are more effective using networking to find their next job? Here are some keys to success in using networking in a job search:

  • Don’t wait until you need a job to build your network. You should constantly be building — and strengthening — your connections with your network. One of the easiest ways to do this is using LinkedIn. One of the most effective ways to improve your network, however, is through personal contact. Do something to build your network each and every day, whether that’s sending an email to someone you haven’t talked to in a while, or identifying someone new you want to meet.
  • Ask for help. Most people will be happy to help you — but you need to ask!
  • Be specific in what you’re asking for. A specific request for assistance (“Does anyone know someone who works in the accounting department at Company X?”) is more likely to be fulfilled than a general request (“I need a new job! Help!”)
  • Prepare for networking. Have business cards made that are strictly for networking. You can have cards made inexpensively on VistaPrint https://www.vistaprint.com/business-cards/. However, click here  https://www.moo.com/us/business-cards if you are seeking a more upscale option. On the other hand, if you know how to use Microsoft Publisher, Microsoft Outlook, or Canva, you can create your own business cards.
  • Follow up. If a networking contact gives you advice, a lead, or information, follow up on that information — and  get back to that person to let them know how it went.
  • Give to Get.” By helping people who ask you for assistance, your network will be stronger when you need it.

When You Get Your New Job

After you land your new job, be sure to thank your network — especially contacts that have specifically helped you with your job search. Send a personal note to everyone who assisted you in your search, and consider sending or giving a small gift to those who were of particular help. And don’t forget to spread the word that you’ve accepted a new opportunity.
 
Don’t neglect your network just because you found a new job. One of the most important parts of maintaining your network is providing assistance when you are asked. Be responsive to requests for help from folks in your network when you are asked. Every person you meet is a potential networking contact. But networking is a two-way relationship. Don’t just see your network as contacts — see them as people. Learn about them and what they do.
 
Heed the advice of author and networking pro Harvey Mackey:

If I had to name the single characteristic shared by all the truly successful people I’ve met over a lifetime, I’d say it is the ability to create and nurture a network of contacts. A network replaces the weakness of the individual with the strength of a support system. You don’t have to know everything as long as you know the people who do.”

About the Author

Mandy Fard is a Certified Professional Resume Writer (CPRW, CMRW) and Recruiter with decades of experience in assisting job seekers, working directly with employers in multiple industries, and writing proven-effective resumes.
 
Feel free to connect with Mandy Fard on LinkedIn: 
https://www.linkedin.com/in/mandyfard/

 
Please follow Market-Connections Resume Services on LinkedIn:
https://www.linkedin.com/company/market-connections-resume-services.com

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