Over the past few weeks, the most talked about topic in social media has been the introduction of Google Buzz. Some users love it for its game-changing interactive potential, some users hate it for its game-changing invasion of privacy. Others are asking, what's social media? Whatever, your level of social media acumen; there is no doubt that social functionality is rapidly becoming a key part of our personal and professional Internet experience. Technology companies like Google, Yahoo, Facebook, Twitter, and Microsoft are anxious to convince users that their social media toolbox is the standard by which all other competitors should be judged.

At this point, I'm not sure that any of these companies have made a convincing argument (not because their products aren't awesome, but simply because they haven't had enough time) for social dominance. However, I am looking forward to when one of these companies aggregates the right combination of social media functionality and features to become the market leader. For me, the establishment of a market leader will simplify the life of users greatly. No longer will I have to log into Facebook, Twitter, Gmail, Buzz, Yahoo, LinkedIn and Outlook to successfully maintain my social web presence. The efficiency and effectiveness that an aggregated solution provides will create a huge productivity advantage for end users. Hopefully, that day will come sooner rather than later.

-Omowale Casselle

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About the Author: Omowale Casselle is the co-founder and CEO of mySenSay, a social recruiting community that connects college students and corporations.