In a job seeker market, what does a new casino do when it needs to staff its entire operations in around 6 months while competing for talent with another new casino grand opening? In the case of Ocean Resort Casino, that opened in early summer 2018, it looked for a modern-day solution that resonated with today’s applicant engagement behaviors. Specifically, their recruiting technology requirements entailed text and web messaging engagement, automated candidate screening and interview scheduling to ensure a consistent hiring process — and one that delivers a delightful candidate experience. Ocean Resort Casino selected AllyO, the leading end to end AI recruiting software platform based in Sunnyvale, CA.
Ocean Resort Casino needed to hire over 3,000 people for their summer grand opening, a task that is always a challenge but is especially so in a very tight labor market when people have multiple options and cannot wait for weeks for the jobs to start. With tight timelines and a candidate first priority, Ocean Resort Casino wanted an innovative way to reach their potential hires. The innovation paid off in big ways.
Ocean advertised “Text to Apply” posters across billboards, radio, and newspapers, and had new applicants in their applicant tracking system be followed through by AllyO to engage and qualify them. The impactful results through AllyO include filling Ocean Resort Casino’s calendars with 1,200 qualified and scheduled applicants and exceeding industry standards with a 92% applicant engagement rate — Ocean Resort Casino successfully staffed their operations by prioritizing the candidate experience and automating recruiting routines.
“AllyO is an innovative way to attract and qualify candidates. It was very well received by Ocean’s candidates and gave us the competitive edge to hire top talent. Plus, the AllyO team supported us throughout the whole process and ensured our success with our hiring efforts” said Lori Loveland, Director of HR at Ocean Resort Casino.
As AI becomes ingrained in recruiting, starting with high volume hiring, it is leaders like Ocean Resort Casino and their HR leadership that are at the forefront of reinventing candidate experience using scalable technological solutions like AI and chatbots.
ABOUT OCEAN RESORT CASINO:
The iconic Ocean Resort Casino sits on the New Jersey Boardwalk and is the tallest building in Atlantic City, offering unparalleled ocean views from each of its 1,399 guest rooms and suites. Situated on 20 acres, Ocean Resort Casino is part of The Unbound Collection by Hyatt Portfolio and features a 40,000 square foot on-site Exhale spa, a 140,000 square foot gaming floor, a state-of-the-art sports book in partnership with William Hill, six swimming pools, expansive meeting and convention space, and distinctive dining and entertainment options. Additionally, Ocean Resort Casino offers an industry-leading loyalty program, Ocean Premier, that provides guests at all tiers with valuable incentives and benefits. Ocean Resort Casino is owned and operated by AC Ocean Walk, LLC. For more information, please visit us online at theoceanac.com, on Twitter, Instagram, Snapchat at @theoceanac or via Facebook at Ocean Resort Casino.
AllyO is an award-winning AI technology company with a simple mission – make recruiting delightful and efficient for everyone. It addresses the traditional inefficiencies of lost applicants and conversions due to poor candidate experience, the high cost of recruiting due to overburdening of administrative tasks on hiring teams and lack of visibility and control for HR leadership. It utilizes deeply conversational AI to fully automate an end-to-end recruiting workflow by intelligently engaging via texting over mobile and web. It is used by Fortune 500 enterprises that have experienced a 2-6X increase in applicant capture and conversion rate, 91 percent application completion rate and over 50 percent reduction in cost and time to hire. AllyO is backed by leading investors such as Gradient Ventures (Google’s AI fund), Randstad Innovation Fund, Bain Capital Ventures and Cervin Ventures. AllyO is headquartered in Sunnyvale, California. For additional information, please visit us at http://www.allyo.com, LinkedIn or Twitter.