Offering free tips and advice on resume/CV writing and optimization is an excellent way for UK recruiters to gain attention and establish themselves as valuable resources in the job market. Here's how recruiters can effectively offer such guidance:

1. Create Blog Articles or Resources: Develop informative blog articles or downloadable resources that provide practical tips and best practices for creating compelling resumes or CVs. Cover topics such as formatting, structuring, tailoring, and showcasing relevant skills and achievements. Make these resources easily accessible on your website or through social media channels.

2. Conduct Webinars or Workshops: Host webinars or workshops focused on resume/CV writing and optimization. Invite job seekers to join and provide insights on how to create impactful documents that attract the attention of potential employers. Engage with participants, answer their questions, and provide personalized feedback to enhance their understanding and skills.

3. Offer Resume/CV Reviews: Provide a complimentary resume/CV review service where job seekers can submit their documents for evaluation. Offer constructive feedback, highlighting areas of improvement and suggestions for optimization. This service not only adds value to candidates but also allows recruiters to establish connections and potentially identify suitable candidates for future job opportunities.

4. Share Tips on Social Media: Utilize social media platforms such as LinkedIn, Twitter, and Facebook to share regular tips and advice on resume/CV writing and optimization. Create visually appealing graphics, short videos, or engaging posts that highlight key tips or common mistakes to avoid. Encourage job seekers to follow your accounts for regular updates and insights.

5. Collaborate with Career Centers or Universities: Reach out to local career centers, universities, or educational institutions and offer to conduct resume/CV writing workshops or provide guest lectures. This allows you to connect with a wider audience of students and graduates, positioning your recruitment agency as a trusted resource for career development.

6. Engage in Online Communities and Forums: Participate in relevant online communities and forums where job seekers seek advice on resumes/CVs. Share your expertise, provide thoughtful feedback, and contribute to discussions. This demonstrates your knowledge and willingness to help, raising your profile as a valuable resource in the job-seeking community.

7. Develop Video Content: Create video content, such as tutorials or guides, that walk job seekers through the process of crafting effective resumes or CVs. Utilize platforms like YouTube or LinkedIn video to reach a larger audience. Visual demonstrations can be particularly impactful in showcasing the do's and don'ts of resume/CV writing.

8. Collaborate with Career Coaches or Professionals: Partner with career coaches, professional resume writers, or industry experts to co-create content or host joint webinars on resume/CV optimization. This collaboration can broaden your reach and provide diverse perspectives, adding credibility to your advice.

Remember to brand your content with your company's logo and contact information to increase visibility and generate awareness of your recruitment services. By offering free tips and advice on resume/CV writing and optimization, UK recruiters can position themselves as trusted industry experts, attract job seekers to their platforms, and build strong relationships with potential candidates.

Adrian Lawrence is one of the founders of FD Capital a leading UK CFO recruitment Service.  He regularly offers tips and advice to candidates which then helps to bring attention.  CFO and FD Recruitment tips (fdcapital.co.uk)