Hung from the ceiling of the Guggenheim in New York City, virtually all of the work created by Maurizio Cattelan is offered in a new perspective to patrons of his work. Pieces can be viewed from different angles and compared in context with the full breadth of his creation. Cattelan agreed to display his art at the Guggenheim only if it were arranged in this provocative and unique manner.

To see your clients and their work in a new light, you too should insist on viewing things from a new perspective, such as how their customers, employees, or peers discern aspects of their business. From this vantage point, you’ll be able to offer fresh insights, diagnose troubles before they happen, and identify new opportunities to deliver tremendous value.